![]() ![]() External elements are slowing down the site.To learn more about image optimization, check out our previous post. ![]() Strive to make images the smallest file size possible for the display. Are there image or video containers that don’t scale properly? Are there long strings of text – like the full URL to a webpage as a link – that is wider than the phone screen? Page widths that exceed mobile viewport.Here are some key things to look out for: Your site should follow best practices for both Responsive Design and Mobile UX. Once you’re reviewed and documented any issues or errors, coordinate with your design agency and/or developer to correct them. It may sound obvious, but if your website has usability or technical errors on mobile, address these first before going further with mobile optimization. You can also generate a full report on how you can optimize your site for better mobile performance. It lets you know your mobile page speed over a 4-G connection and whether your site is slow, average or fast. To find out the speed of your site, enter your URL into the Test My Site tool. According to Google, the average user will abandon a page whose load time is more than 3 seconds. The average load time for a webpage on mobile is 15.3 seconds. Looks like we have some optimizing of our own to do! How easy is it to accomplish those actions? Were there any barriers to completion? Document your experience. How does the user experience feel? Do you find it enjoyable, annoying, engaging, confusing? Is the navigation intuitive? Is the information fresh, concise and relevant?Ĭonsider specific actions you expect users to take while visiting your website. Have you approached your own site as a mobile user? Open your site on your phone and click around. However, if you have a separate mobile version, or if your site delivers content based on the user’s device, then you’ll want to review Google’s best practices for mobile-first indexing. If your site already employs responsive design techniques-where the content is the same on both desktop and mobile but the displays are customized via CSS-then this change really doesn’t affect you. This means that Google will now use the mobile version of the site’s content for indexing and search ranking rather than the desktop version. In March of this year, Google rolled out its Mobile-First Algorithm for search. ![]()
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